Candy Crush Saga has been dominating the top charts of the App Store for months now. Millions of people worldwide are addicted to the game, and the developers have found huge success with the simple Bejeweled like gameplay style. But what makes the game so popular?
Candy Crush Saga is set up in a very evil way – the game is programmed to make it addictive. It gives you the false impression that you’re so close to beating one of its 400+ levels, and gives you the mindset that you’ll get it your next try.
Candy Crush Saga is set up this way for one reason only – the developers want you to get addicted, because they want your money. If there’s one app that’s ridiculed with in-app purchases, it’s Candy Crush Saga. The end game bonuses make you think that you’ll surely beat the level you’re stuck on if you just pay a dollar or two for some extra turns. Not to mention the fact that you can only fail a certain amount of times before you have to wait for extra lives – which also cost more money.
It’s an evil idea that has had some people spend over thousands of dollars to progress further within the game. In fact, it’s been reported that the developers are making more than a million dollars a day from the app. Crazy, right? But the evil doesn’t end there.
Candy Crush Saga players get addicted, there’s no doubt about that. But how do they find out about Candy Crush Saga in the first place? Of course, it’s hard not to get noticed when you’re sitting in Apple’s Top Charts within the App Store. However, adding to the developers greed, the game forces you to connect to Facebook if you want to progress past certain levels, without spending a ton of extra time doing in-game ‘quests’.
It’s sad, because this appears to be where the future of gaming is going. Creating a game used to be about creating a fun story that users would enjoy from the beginning to end. Now it’s about creating frustration and addictiveness to convince players to buy a ton of in-app purchases.
The app is technically free – although it’s nearly impossible to play all the way through without giving in and paying money to the developers.
Candy Crush Saga is evil. Candy Crush Saga is addictive. But in the end, Candy Crush Saga is a huge success. If you don’t have it, you can download it by clicking the button below, although it’s not recommended. It really isn’t.
What are your thoughts on Candy Crush Saga?