Developing applications for iOS is not easy. You have to learn an entire programming language, learn good design techniques, deal with the headaches that come with debugging, and finally, dealing with Apple’s weird and strict guidelines for submitting applications. Perhaps your app is on the App Store, great! The hardest part is over. Or is it?
Let’s think about something for a moment. There are hundreds of thousands of applications on the App Store. But how many of these are popular? What percentage of these could be considered a success? Not very many. Developers put in hard work to get their applications on the App Store, but most of their applications do not meet expectations because developers forget one of the most important aspects of releasing an app on the App Store – marketing. [Read more...]